The BFR Management team has decades of combined experience across all major industry segments allowing us to provide clients with an unmatched combination of resources and expertise. We are committed to helping clients maximize potential opportunities while minimizing transactional risk.

William E. Lane, Senior Partner

As Chief Executive Officer of BFR, Mr. Lane sets the strategic direction for the company and oversees its multi-faceted client services. His expertise includes:

* Corporate Structuring
* Financial Market Guidance
* Financing
* Mergers & Acquisitions - Planning & Negotiations

Hard work, honesty and integrity are inseparable parts of Bill Lane's personality, history and management style. His twenty-five plus years of successful entrepreneurship have led him to help shepherd BFR's clients toward their financial goals. A native New Yorker, Lane joined the work force at age 14 but spent the better part of his younger years as an outstanding athlete. By age 18 he was drafted by the Cincinnati Reds Baseball organization. Rather than accepting a Minor League contract Lane decided to pursue other sports and business opportunities. While attending college he started a chain of sporting goods stores that eventually stretched throughout the New York City metropolitan area.

With the track record of building performing businesses, Lane decided to shift his focus to the financial services arena, working as a stockbroker for the majority of his late twenties. His experience on Wall Street led him to pursue opportunities in capital restructuring, and mergers and acquisitions, beginning a thirst for knowledge in securities, which continues as one of his strongest passions.

In the mid-1990's, Lane moved to Arizona to raise a family, where he provided investment banking counsel for a number of small to mid-size companies before settling into a full-time position as Chief Operating Officer of a high profile Internet marketing company. Lane helped guide the new venture through successful product development and eventual acquisition in 2000. After a brief hiatus to spend time with his family, Lane founded BFR Capital. Additionally, Lane has served as managing partner and principal for several multi-million dollar real estate concerns in Arizona.

Robert J. Farrell, Managing Partner

Robert was formerly a partner of Treetop Capital Group where he served as the managing director of investment banking and capital markets consulting and strategy. While there, Mr. Farrell was directing the funding and trading strategies for more than 30 public companies resulting in an increase of over 4 billion in market capitalization. He is also credited with the consulting for the establishment of a major division of one of the largest accounting and consulting firms in New York, Marks Paneth & Shron.

Prior to his role at TTCG, Mr. Farrell was a founding member in the establishment of the Standard Advisors Group, a private equity and advisory fund comprised of over 70 professional athletes and $300 million in assets. At Standard Mr. Farrell used the management skills he learned as a Principle of State Street Global Advisors, the management arm of the largest custodian bank in the world, State Street Bank. At SSGA Mr. Farrell oversaw one of the largest private equity group for athletes in the financial industry along side former Boston Bruins legend Derek Sanderson. By his reputation, Mr. Sanderson recruited Mr. Farrell from CIBC Oppenheimer World Markets where he worked in the middle markets and alternative investments.

Previous to CIBC, Mr. Farrell earned early success at Paine Webber where he was trained in investment banking and strategy. Mr. Farrell has attended advanced training as a Certified Investment Management Analyst (CIMA) through the Wharton School. He holds a series 7 and 63 license and is a member of the Investment Management Consultants Association (IMCA), and a frequent member guest of the Harvard Investors Club.

Mr. Farrell first worked for the Rhode Island State Treasury Department while attaining a Bachelor of Science degree in both Political Science and Business Communications from the University of Rhode Island. At URI Mr. Farrell was a division 1 standout in baseball where after he had a brief career playing professionally. He resides in Red Bank, NJ with his wife Catherine and two boxers Maggie and Bailey.

Paul F. Arutt, Senior M&A Advisor

President, Heritage West Capital Corporation; Registered Principal, American General Securities Incorporated (registered broker-dealer, member FINRA/SIPC and a SEC registered investment advisor). Arutt provides financial problem solving and investment counsel, asset protection, capital structure design and institutional wealth management services to accredited individuals and their businesses. Holds MBA, Columbia U.; BA, U. Southern California. Member, AZ. Business Leadership, Phoenix Cmte on Foreign Relations, Mergers & Acquisitions Roundtable, American Benefit Institute, AZ Financial Institutions Task Force.